Beauty products have become a blur of benefits pulled from other categories, and nowhere is this crossover more evident than in the sun care and self-tan sector. These latest launches are a hotbed of innovation
MuradThe US dermatology skin care brand has just launched what it claims is the first 3-in-1 translucent skin care product to feature invisible sunscreen. Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ is a multi-tasking product that treats visible signs of ageing, blurs imperfections and protects against UV damage in one step. Containing a blend of shitake mushroom peptides, blackcurrant, rosemary and goldenrod extracts to help reduce the appearance of fine lines and wrinkles by improving skin resilience and texture, the product also works as a primer with its Soft Focus Complex and includes broad spectrum SPF protection that incorporates an invisible sunscreen technology that avoids leaving visible chalkiness on the skin.
L'Oréal ParisL'Oréal has introduced the first BB cream dedicated to giving the body a sun-kissed effect. For summer legs all year round, Sublime Bronze BB Summer Spécial Jambes is formulated with corrective agents and has a nourishing and moisturising texture to help hide imperfections. Offering a instant visible effect in improving the appearance of the skin, the product is also claimed to offer lasting skin softening and smoothing benefits. The cream launched first in France in February 2015.
Eve LomThe brand manages to span three categories – sun care, cosmetics and skin care – in one hit with Flawless Radiance Primer + SPF 30, launching this month. The protective make-up base offers hydrating, anti-ageing and radiance boosting results in addition to high SPF and broad spectrum coverage to guard against both UVA and UVB rays. It incorporates BerryFlux Vita, an anti-oxidant from raspberry stem cells to help strengthen the skin’s natural barrier and preseve collagen and elastin; sand lily extract to brighten and treat dark spots; niacinamide to help increase the skin’s resistance, encourage collagen production and brighten and even skin tone; anti-oxidant; and anti-inflammatory vitamin E. Skin is said to be left looking luminous, and prepared for a smooth make-up application.