Hybrid products are hotting up in sun care

5 innovative sun care launches that feature cross-category benefits

Beauty products have become a blur of benefits pulled from other categories, and nowhere is this crossover more evident than in the sun care and self-tan sector. These latest launches are a hotbed of innovation

Murad

The US dermatology skin care brand has just launched what it claims is the first 3-in-1 translucent skin care product to feature invisible sunscreen. Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ is a multi-tasking product that treats visible signs of ageing, blurs imperfections and protects against UV damage in one step. Containing a blend of shitake mushroom peptides, blackcurrant, rosemary and goldenrod extracts to help reduce the appearance of fine lines and wrinkles by improving skin resilience and texture, the product also works as a primer with its Soft Focus Complex and includes broad spectrum SPF protection that incorporates an invisible sunscreen technology that avoids leaving visible chalkiness on the skin.
PRICE US$65


L'Oréal Paris

L'Oréal has introduced the first BB cream dedicated to giving the body a sun-kissed effect. For summer legs all year round, Sublime Bronze BB Summer Spécial Jambes is formulated with corrective agents and has a nourishing and moisturising texture to help hide imperfections. Offering a instant visible effect in improving the appearance of the skin, the product is also claimed to offer lasting skin softening and smoothing benefits. The cream launched first in France in February 2015.
PRICE €12.90


Eve Lom

The brand manages to span three categories – sun care, cosmetics and skin care – in one hit with Flawless Radiance Primer + SPF 30, launching this month. The protective make-up base offers hydrating, anti-ageing and radiance boosting results in addition to high SPF and broad spectrum coverage to guard against both UVA and UVB rays. It incorporates BerryFlux Vita, an anti-oxidant from raspberry stem cells to help strengthen the skin’s natural barrier and preseve collagen and elastin; sand lily extract to brighten and treat dark spots; niacinamide to help increase the skin’s resistance, encourage collagen production and brighten and even skin tone; anti-oxidant; and anti-inflammatory vitamin E. Skin is said to be left looking luminous, and prepared for a smooth make-up application.
PRICE £42

Boots No7

Boots, aka Walgreens Boots Alliance, the UK’s leading skin care brand, answers consumers who are looking for anti-ageing benefits as much as sun protection with Protect & Perfect Intense Advanced BB Facial Sun Protection. Boasting five key benefits in one, the hybrid product is the brand’s most advanced anti-ageing sun protection that offers colour coverage to date. It claims to protect against sunburn, fine lines, wrinkles and dark spots; reduce the appearance of fine lines, wrinkles and dark spots; make skin look brighter, more luminous and feel intensely moisturised; and conceal imperfections and even the complexion. Available in two shades, fair and medium, and in SPF30 and 50, it incorporates Matrixyl 3000 Plus technology and No7’s patented antioxidant complex PRICE £14.95



Montana Tan

The brand has broken new ground by developing the first body wash which has been specifically designed to prolong the life of self-tan. According to the UK self-tanning brand, Extending Body Wash increases the staying power of a self-tan glow from the typical seven days to ten. The product, which is part of its Chloe Sims Starship range, from the reality TV star, is said to be free from the usual chemicals found in everyday body washes, and contains ingredients which avoid stripping tan from the skin. PRICE £7.50



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