In-shower aftersun created by Vichy

Vichy has launched an innovative new sun care product – Ideal Soleil After-Sun In-Shower or On Dry Skin (£13). The product can be used in shower or straight onto dry skin to counteract skin dryness caused by sun exposure.

The paraben-free fromula has been tested on sensitive skin and is said to be suitable for all skin types. Containing vitamin E, omega-3 and omega-6 fatty acids, the oil nourishes the skin for 48 hours after application.

Consumers are instructed to apply the product in the shower after using soap before rinsing off, or to apply it directly to their dry skin after the shower. Vichy says that this will help extend a natural tan by 61% while softening the skin and soothing any damage or dehydration.

Launch: out now

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