Free X-Rite Pantone Colour of Beauty webinar explores the colour imperative for the beauty industry—special offer for attendees!
X-Rite Incorporated, a global leader in colour science and technology, and its subsidiary Pantone LLC, today announced the availability of a free educational webinar with a special offer for attendees. The Colour of Beauty will provide valuable information to brand, marketing and technology innovation professionals in the retail cosmetics industry that can help improve brand perception while increasing customer satisfaction and growing revenue.
Two sessions will be conducted on September 24th, 2014 at 10 AM Eastern Daylight Time, 15:00 GMT (London), and 2 PM Eastern Daylight Time, 19:00 GMT (London). Webinar attendees will not only benefit from the educational opportunity but will also receive free access to "Colour Theory: Understanding the Numbers of Colour" eLearning and be entered for a chance to win one of 5 PANTONE Thermo Cups (per session) in 2014 Colour of the Year "Radiant Orchid."
“Next-generation colour measurement technology can capture and analyse skin tones in seconds, improving the customer experience by ensuring that beauty consultants recommend the best colour match foundation for each individual,” said Matthew Adby, Retail Market Manager of X-Rite. “By using this advanced, yet affordable, technology, retail cosmetics professionals can instil confidence in customers that the products being recommended are customised to their individual needs. The process is fast and simple, and in our experience, often leads to increased sales per visit. We are excited to share this innovative technology along with business strategy ideas with the retail cosmetics industry.”