Inside the secret world of beauty brand incubators: 'Every celeb and their grandma thinks they can be beauty billionaire'

By Sarah Parsons | Published: 1-Apr-2021
Finance Marketing

Beauty incubators like Maesa, Waldencast and Beauty Bespoke Brands plan to be the next Unilever or L'Oréal, while their celebrity partners aspire to be the next Kylie Cosmetics

You need to be a subscriber to read this article.
Click here to find out more.

What do Millie Bobby Brown, Will Smith and Kim Chi have in common? No, it is not the beginning of a bad joke.

This trio have all entrusted brand incubators to develop their cosmetics empires, as did Drew Barrymore, Emily Ratajkowski, the Kardashian-Jenner clan and new to the beauty scene, Pryianka Chopra.

Whether it's founder-led brands, retail exclusive lines or viral trend specialists, what's clear is that beauty incubators (aka turn-key operations or private label manufacturers) are a growing global movement that is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
  • COTY
  • Maesa
  • Luxury Brand Partners
  • Seed Beauty
  • Waldencast
  • SOS Beauty
See more

You may also like

Finance

L’Oréal USA promotes Silvia Galfo to President of Luxe Division

Read more
Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant

Trending Articles

  1. L’Oréal USA promotes Silvia Galfo to President of Luxe Division Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
  2. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  3. L'Occitane fends off lawsuit over online privacy violations Law firm Zimmerman Reed and 3,144 customers claimed that the company's website tracking tools violated consumer privacy
  4. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  5. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Finance

L’Oréal USA promotes Silvia Galfo to President of Luxe Division

Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The make-up trends Gen Z are searching for on Pinterest

Tom Spratt, Pinterest UK's Head of Beauty, on the make-up looks inspiring Gen Z and how brands can win them over with AI
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: YSL Beauty’s big play to dominate luxury make-up

YSL Beauty’s International GM Stephan Bezy reveals how the L’Oréal-licensed company is set to significantly increase its share in the luxury make-up market
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

L’Oréal’s strategy to welcome Aēsop to the 'billionaire brand club'

Cyril Chapuy, President of L’Oréal’s Luxe Division, will grow the luxury body care brand’s retail presence in Asia to take it to the next level
Fragrance

Calvin Klein signs Idris and Sabrina Elba as faces of Eternity fragrance

The S’Able Labs co-founders promote the Coty-licensed brand’s latest Eternity Aromatic scents for men and women
Skin Care

SkinCeuticals hires Sofia Richie Grainge as brand partner

The influencer will share her skin care routine using the dermatological brand’s products including Simply Clean Cleanser and C E Ferulic
Skin Care

Helena Rubinstein taps Michelle Yeoh as ambassador

The Everything Everywhere All at Once actress has previously fronted campaigns for La Mer and Guerlain
Subscribe now