Instafamous hair mask brand Coco & Eve has broken into body care with the launch of a new tanning line.
The Balinese-inspired brand’s new Sunny Honey Bali Bronzing Foam is available in three shades (medium, dark and ultra dark) and is fragranced with tropical fruits, which is said to leave no biscuit tin odours.
Available from Friday, Coco & Eve teased the drop on social media with behind the scenes footage and a promo video featuring a diverse trio of models.
Describing the launch as a game-changer and the result of customer demand on Instagram, the Supernova-owned brand, who also developed cult mask line Sand & Sky, said: “Whether you’re looking to build a Bali bronzed tan, blur pigmentation, even skin tone or just perfect skin, Coco & Eve has all Bali babes covered.
“Better still, its lightweight, non-sticky formula makes tanning comfortable whilst its fast-drying formula develops in just 2 hours, so you can head straight to the beach (or the office).”
Key ingredients include banana, cocoa and papaya, said to blur skin imperfections and reduce uneven skin pigmentation; mango, fig and cocoa, to improve signs of ageing; raw virgin coconuts, to firm and hydrate skin, as well as orange and lotus flower.
To support the trio of shades, Coco & Eve has also launched a kabuki brush to help with the application of tricky areas and a hypoallergenic tanning mitt.
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