Pure Beauty

Institut Esthederm sun care is landing in John Lewis

By Becky Bargh | Published: 21-Jun-2018

John Lewis will welcome the brand’s Bronz Repair, Adaptasun, Adaptasun - peau sensible and Suncare Oil collections

Institut Esthederm has inked a retail deal with John Lewis.

The UK-based retailer will stock the brand’s sun care ranges at its Oxford Street and Sloane Square, London, stores and online.

The stockist extension will give the brand a stronger retail presence in the hope of driving sales.

Institut Esthederm’s Brand Manager Alessandro Ibelli said: “This is an extremely important and exciting stockist update for us.

“Our sun care is our bestselling range and we are keen to branch out into more accessible yet on-brand stockists in the UK.”

The brand also claims John Lewis is the ideal fit for the brand, reaching its desired clientele and price point.

Ibelli continued: “It’s an exciting time for the brand and we hope to see more of our range stocked in John Lewis stores in the future.”

John Lewis currently stocks sun care products from Clarins, Kiehl’s, Elemis, Lancôme and Murad, among other brands.

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