US based packaging supplier MeadWestvaco recently published the results of its Skincare Research & Insights Study. The study explored the five steps in consumers’ facial skin care routines – cleanse, moisturise & hydrate, renew & brighten, protect and beauty base – and how product packaging enhances the sensorial experience of each step. Kristy Hooper, Global Marketing Manager, Skincare and Cosmetics at MWV, shares the findings with Cosmetic News Weekly.
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