Interview: Understanding the consumer

Published: 6-Jun-2014

Julia Wray interviews Kristy Hooper, Global Marketing Manager, Skincare and Cosmetics at MeadWestvaco about the packaging supplier\'s recent consumer study

You need to be a subscriber to read this article.
Click here to find out more.

US based packaging supplier MeadWestvaco recently published the results of its Skincare Research & Insights Study. The study explored the five steps in consumers’ facial skin care routines – cleanse, moisturise & hydrate, renew & brighten, protect and beauty base – and how product packaging enhances the sensorial experience of each step. Kristy Hooper, Global Marketing Manager, Skincare and Cosmetics at MWV, shares the findings with Cosmetic News Weekly.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Trending Articles

You may also like