Is 3D make-up set to take over screens and stores?

Led by 3D make-up artist and augmented reality specialist Ines Marzat, digital beauty is proving popular with brands, retailers and consumers

Images via Dior, H&M and Selfridges

‘Instagram make-up’ has defined colour cosmetics in the 2010s. ‘On fleek’ eyebrows, contoured cheekbones and plump lips are the beauty look du jour on social, and it’s hard to ignore.

But a new generation of make-up artists and marketers are showing . . .

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