Is 3D make-up set to take over screens and stores?

By Sarah Parsons | 18-Feb-2020
Colour Cosmetics Marketing

Led by 3D make-up artist and augmented reality specialist Ines Marzat, digital beauty is proving popular with brands, retailers and consumers

You need to be a subscriber to read this article.
Click here to find out more.

‘Instagram make-up’ has defined colour cosmetics in the 2010s. ‘On fleek’ eyebrows, contoured cheekbones and plump lips are the beauty look du jour on social, and it’s hard to ignore.

But a new generation of make-up artists and marketers are showing

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

Read more
In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?

Trending Articles

  1. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  2. Cosmetics Business predicts the top 5 beauty trends of 2024 in new report From a new tier of ultra-luxe beauty to longevity skin care and more, these trends will make waves in the coming year
  3. Edgewell launches Schick Intuition art competition for emerging talent The winner will receive a $10,000 tuition grant and the chance to be featured on Schick Intuition packaging in Dollar General stores
  4. Katy Perry fronts advert for Dolce & Gabbana’s first gourmand fragrance New scent Devotion features notes of candied citrus, orange blossom and Madagascan vanilla
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business launches The Cosmetics Business Podcast Go beyond the headlines as Cosmetics Business' journalists analyse the biggest stories and trends in beauty in this new podcast

Upcoming event

CB Roundtables: Skin care trends for 2024

12 December 2023 | Virtual free webinar See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
Colour Cosmetics

Everything to know about Fenty Beauty's UK Drive Thru pop-up tour

The make-up brand’s pop-up will hit several UK cities over the next three weeks after a run in Paris
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 7 new skin, make-up and body care products for October

Cosmetics Business takes a look at seven new skin care and cosmetics products which have been launched this month
Colour Cosmetics

H&M brings on MUA Raoúl Alejandre to reinvent make-up offer

The retailer’s new colour cosmetics range will launch from next month with an expanded offering throughout 2024
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Updated: As England's Lionesses make it to the World Cup final, here’s why beauty brands are betting on women’s sports

From Urban Decay and Mielle backing basketball to Unilever’s sponsorship of the FIFA Women’s World Cup, beauty brands are piggybacking on the star power of women’s sports
Colour Cosmetics

Benefit teams up with TikTok influencer Alix Earle

The Benefit x Alix Earle kit will be gifted to shoppers spending $60 or more on Benefit products in Ulta stores
Marketing

Sephora spotlights up-and-coming musicians with Sephora Sounds programme

The LVMH-owned retailer will use the artists’ music in its social media marketing, with artists including Aint Afraid, Precious and SuperKnova
Subscribe now