Is Amazon beauty’s biggest competitor – or its next best friend?

A new survey has found more than 6 million shoppers bought personal care or cosmetics via the e-commerce website for the first time during lockdown. But does that make Amazon friend or foe?

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For decades Amazon has posed a threat to high street and independent retailers due to its convenient next-day delivery and competitive prices.

And now the e-commerce giant looks set to pose a fresh challenge to pure-play beauty retailers.

A new survey by British marketing agency Molzi found cosmetics and personal care sales have boomed on Amazon during the coronavirus lockdown.

The results showed almost seven million consumers bought beauty products for the first time via the online retailer while the stay at home order has been in place.

Molzi’s CEO Chris Mole said that Amazon has turned into a “necessity” while so many consumers have been housebound.

“Consumers stuck at home have relied on the platform to buy essential and non-essential products for the first time and hugely valued the service,” he said.

“Clearly Brits’ appetite for Amazon is here to stay.”

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