Is reverse hair washing a trend worth investing in?

Cosmetics Business speaks to TRESemmé, Philip Kingsley and Charles Worthington

Shampoo, then condition – that’s what most parents teach their children when they are growing up. But as if overnight, the rules of hair washing have, quite literally, been turned on their head, or so some recent launches would have consumers believe.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies