Italian personal care experiences market resurgence

Exports set to help sustain profits as Italy’s beauty market returns to growth

The beauty and personal care (BPC) market in Italy ended 2015 on a positive note, recording marginal growth in market sales, production and exports, according to a December 2015 report, Trends and Investments in the Cosmetics Sector, released by the national cosmetics trade association, Associazione Italiana delle Imprese Cosmetiche (Cosmetica Italia).

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