Actress Jennifer Love Hewitt has been appointed as the new face of Palmer's range of stretch mark products.
Currently pregnant with her second child, Hewitt will feature in adverts for the brand's Cocoa Butter Formlua products including Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.
Hewitt is famous for her roles in films including I Know What You Did Last Summer, Ghost Whisperer and Criminal Minds. She says she is a long-term fan of the Palmer's range, using the products throughout both her pregnancies. She said: "After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers. These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."
Jennifer Leonard, Senior Product Manager at ET Brown, said: "When we found out that Jennifer Love Hewitt was a fan of Palmer's we were overjoyed to have a star of her calibre embracing the brand. Her genuine love of pregnancy and motherhood makes her the perfect fit to showoff her pregant belly on behalf of Palmer's. We're so excited for everyone to see the finished product!"
The ad campaign will appear in print, on the radio and television from Autumn 2015 onwards.
