Jo Loves celebrates founder’s contribution to beauty with new fragrance

By Becky Bargh 12-Jul-2019

Jo Malone kicked off her beauty career as a facialist before founding two beauty brands

Inspired by the roses from the south of France, Jo Loves has launched a new fragrance to mark 25 years of founder Jo Malone’s contribution to the beauty industry.

Malone started off her career in beauty as a facialist before she began blending her own products.

She then went on to create her eponymous brand Jo Malone London, which she stepped down from in 2006 after selling the business to Estée Lauder.

While her most recent venture Jo Loves launched in 2011.

The new Rose Petal 25 perfume (£115) uses a blend of bergamot, saffron, lychee, rose water, Turkish rose and Bulgarian rose on a bed of rose de mai absolute, rose absolute and ambrette seed.

Commenting on the new scent, Malone said: “I have loved the scent of rose petals all my life so this year, to celebrate 25 years of being a shopkeeper, I have captured every memory of what this beautiful flowers means to me in Rose Petal 25.”

The product is now available exclusively from and

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