Karen McKay, President of Japonesque discusses the brand\'s first major move into colour cosmetics


The US based make-up accessories brand is launching a colour cosmetics line in John Lewis in the UK and Ulta in the US

US based Japonesque was founded 29 years ago and is one of the largest make-up accessories brands in the world today, with a presence in 52 countries. The brand is known for its iconic lipstick palette, which first brought it to the attention of make-up artists and cult beauty connoisseurs all around the world. This month, the brand readies for its first major push into colour cosmetics.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business