To mark the relaunch the brand has also released a new shade Rosie Gold
Eco-luxe skin care company Kari Gran has revealed a rebrand of its original Lip Whip collection.
The new range, now known as Lip Whip by Kari Gran, will be packaged in a clear frosted container with rose gold screw top caps, complete with a rose gold box.
This will replace the black opaque container, which made it difficult for customers to know which colour they were picking up, according to the brand.
“We were hearing from fans who own four, five, six different Lip Whips and have them in different places - desks, nightstand, purse anywhere within reach - and they wanted to easily see which colour they were grabbing,” said Lisa Strain, the brand’s co-founder.
She continued: “It’s the exact same formula and same amount of Lip Whip we’ve always sold, but now with a new look and more convenient packaging.”
All of the company’s ranges will be affected by the rebrand, including it’s Whipped Color Balms (US$24 each), Whipped Treatment Balms ($20) and Whipped Lip Perfector ($18) collections.
The Lip Whips contain a mix of organic and naturally-derived ingredients including beeswax, sunflower oil, avacado oil, camellia seed oil and calendula extract.
A new colour Rosie Gold, which combines pink tones with a metallic shimmer, has also been released to mark their launch.
Gran first started mixing lip care products as a hobby before she branched out to start her business.
Today, her Seattle-based company also includes a skin care line and mineral make-up products.