Kat Von D assembles first-ever MUA team to promote brand

The Kendo-owned brand will be working with four influencers known as the Artistry Collective to assist with product development and social media campaigns

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Kat Von D Beauty has announced the brand’s first official influencer team, the Artistry Collective, with four high profile make-up artists who will represent the brand globally.

The Kendo-owned brand says the group was handpicked by celebrity tattoo artist Kat Von D to represent the colour cosmetics range on social media and at events.

In the YouTube video detailing the announcement, Von D says the group will also assist with swatching products, product development and Sephora training.

“These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level,” said Von D.

The brand has also launched the Kat Von D Beauty channel on YouTube. This marketing platform will provide consumers with make-up tutorials, product reviews and behind-the-scenes footage.

Leah Carmichael was responsible for the brand’s Lock-It Foundation promotional imagery and will focus on complexion.

Steffanie Strazzere, according to Von D, provides a romantic gothic approach to her work, while Tara Buenrostro will focus on experimental eyeliner trends.

Kelseyanna Fitzpatrick, the youngest of the group, aims to merge art and make-up for the consumer.

“I hope that the unique content we create with the Artistry Collective will also be an inspiration to others,” Von D added.

Kelly Coller, Head of Global Marketing, said: : “Our ultimate goal is to reinvent artistry for the 21st century with the debut of the Kat Von D Beauty Artistry Collective team.

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