Kenneth Cole unveils new men’s fragrance - Blue

Blue fragrance opens with citrus fruit notes

Kenneth Cole BLUE is a new men's fragrance that opens with citrus fruit notes including lemon, mandarin and pineapple.

The scent has a heart of blue ginger, lavender and a marine accord. It leads into warm undertones of cedarwood, vetiver and amber at the base.

Blue by Kenneth Cole will be available in selected House of Fraser stores as well as online.

RRP from £39, Kenneth Cole Fragrances,