Pure Beauty

Kylie Jenner's skin care brand makes European debut with Douglas

By Becky Bargh | Published: 18-Dec-2019

This is the first time the beauty mogul has launched her products into bricks-and-mortar in Europe

The skin care line of beauty mogul and lip kit billionaire Kylie Jenner has made its debut in the European market with premium German retailer Douglas.

Set to launch in spring 2020, the retailer will stock six products from Kylie Skin’s 16-sku line, including its Foaming Face Wash, Walnut Face Scrub, Face Moisturizer, Eye Cream, Vanilla Milk Toner and Vitamin C Serum, in store and online.

Douglas Group will also have the exclusive distribution rights of the products across the continent.

“I’m so excited to be bringing Kylie Skin to Douglas Group next year for my first ever retail launch in Europe,” said Jenner.

“So many of my fans have been asking me to make my skin care products available in Europe and I’m so happy that they’ll now be able to test and experience the products in person and purchase in stores for the first time.”

Last month, both of the 22-year-old’s beauty brands, Kylie Cosmetics and Kylie Skin, were acquired by cosmetics conglomerate Coty in a US$600m deal.

Image: via Instagram @kylieskin

Image: via Instagram @kylieskin

Tina Müller Douglas’ CEO added: “I am proud and excited to finally announce this extraordinary and exclusive partnership.

“A milestone for Douglas and a giant step to offer our customers the most innovative and unique assortment.

“Kylie has proven numerous times that she meets the zeitgeist of her US customers precisely and we expect to spark that same enthusiasm for her products in Europe.”

Kylie Skin products are currently available from Ulta stores and online, and kylieskin.com in the US.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like