LG H&H Americas appoints first female CEO

By Julia Wray 21-Mar-2023

Hyeyoung Moon will lead the Korean beauty conglomerate’s North American division

Hyeyoung Moon has previously held management roles at Amazon Business and Starbucks

Hyeyoung Moon has previously held management roles at Amazon Business and Starbucks

LG H&H Americas, the North American division of Korea’s largest consumer goods company, has appointed its first female boss.

Hyeyoung Moon will oversee all of LG H&H Americas’ business, including LG H&H USA, Avon and Boinca, the maker of Arctic Fox hair colour. 

Moon has previously held management roles at Amazon Business – most recently as Global Head of Marketing, based in Seattle – and Starbucks.

“I am honoured to lead LG H&H Americas,” said Moon.

“I look forward to working alongside our many talented teams to pave the way for growth and success driving a new era of innovation in the beauty and personal care space.”

Additionally, LG H&H Americas has promoted Liza Maldonado to Head of Direct Selling for the US, Puerto Rico and Caribbean.

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Maldonado was most recently General Manager for Avon Puerto Rico and Caribbean.

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