Hyeyoung Moon will lead the Korean beauty conglomerate’s North American division
Hyeyoung Moon has previously held management roles at Amazon Business and Starbucks
Hyeyoung Moon will oversee all of LG H&H Americas’ business, including LG H&H USA, Avon and Boinca, the maker of Arctic Fox hair colour.
Moon has previously held management roles at Amazon Business – most recently as Global Head of Marketing, based in Seattle – and Starbucks.
“I am honoured to lead LG H&H Americas,” said Moon.
“I look forward to working alongside our many talented teams to pave the way for growth and success driving a new era of innovation in the beauty and personal care space.”
Additionally, LG H&H Americas has promoted Liza Maldonado to Head of Direct Selling for the US, Puerto Rico and Caribbean.
Maldonado was most recently General Manager for Avon Puerto Rico and Caribbean.