L’Occitane Group plans major marketing campaign

Erborian, Melvita and L’Occitane au Brésil to be promoted

L’Occitane Group, owner of L’Occitane en Provence, is planning a major marketing campaign to boost the presence of three of its ‘emerging’ brands in 2016. The company will promote French-Korean brand Erborian; naturals brand Melvita; and L’Occitane au Brésil, a brand based on natural extracts from Brazil.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies