L’Occitane Group plans major marketing campaign


Erborian, Melvita and L’Occitane au Brésil to be promoted

L’Occitane Group, owner of L’Occitane en Provence, is planning a major marketing campaign to boost the presence of three of its ‘emerging’ brands in 2016. The company will promote French-Korean brand Erborian; naturals brand Melvita; and L’Occitane au Brésil, a brand based on natural extracts from Brazil.


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