L'Occitane launches Arlésienne

In October, French cosmetics brand L’Occitane en Provence will launch Arlésienne, a fine fragrance and body product collection based on the Venus of Arles, a Roman statue discovered in the city in the 17th century.

The fragrance has head notes of mandarin and saffron flower; heart notes of rose and lily of the valley; and base notes of violet, sandalwood, white woods and tonka bean.

The pale pink juice comes in a rectangular bottle with a dark gold cap and lettering, and embossing on the rear inside face that is visible through the juice. It is in eau de toilette concentration.

To help publicise the new collection, L’Occitane is sponsoring a new exhibition by couturier Christian Lacroix at the city’s Chapelle de la Charité, which focuses on the Arlésienne as beauty and muse. Lacroix is a native of Arles and has often used the traditional costume of the region in his work.

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