L'Occitane launches Arlésienne


In October, French cosmetics brand L’Occitane en Provence will launch Arlésienne, a fine fragrance and body product collection based on the Venus of Arles, a Roman statue discovered in the city in the 17th century.

The fragrance has head notes of mandarin and saffron flower; heart notes of rose and lily of the valley; and base notes of violet, sandalwood, white woods and tonka bean.

The pale pink juice comes in a rectangular bottle with a dark gold cap and lettering, and embossing on the rear inside face that is visible through the juice. It is in eau de toilette concentration.

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To help publicise the new collection, L’Occitane is sponsoring a new exhibition by couturier Christian Lacroix at the city’s Chapelle de la Charité, which focuses on the Arlésienne as beauty and muse. Lacroix is a native of Arles and has often used the traditional costume of the region in his work.