L’Oréal Paris helps consumers tackle negativity with 'My Self-Worth' podcast

By Becky Bargh 28-May-2019

In partnership with The Prince's Trust the podcasts feature stories from A-listers including brand ambassador Helen Mirren

Image via Instagram @lorealmakeup

Image via Instagram @lorealmakeup

French cosmetics giant L’Oréal Paris is helping tackle self-doubt among consumers with its new ‘My Self-Worth’ podcast.

In partnership with The Prince’s Trust, the brand has teamed up with TV presenter AJ Odudu, professional diver Tom Daley and L’Oréal ambassador Helen Mirren, among others, in an effort to inspire positivity.

In the podcast, each of the six public figures tells their story of finding self-worth in their field.

Lasting between three and five minutes, the stories also encourage mental health tactics on how to overcome negative emotions.

Sign up for your free email newsletter

L’Oréal Paris collaborated with The Prince’s Trust in 2017 to launch its All Worth It training programme.