L’Oréal’s Niely undergoes makeover


The Brazilian brand is back with a new look and new hair care lines

Just over one year ago L’Oréal acquired Brazilian brand Niely, formerly the leading independent manufacturer of hair care and hair colouring products under the Niely Gold and Cor & Ton brands, respectively. After a quiet year devoid of product launches, Niely is back with a whole new look and new hair care lines, courtesy of its new parent company’s reinvigorating investment on innovation.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business