L’Oréal’s Niely undergoes makeover

Published: 2-Feb-2016
Hair Care Finance

The Brazilian brand is back with a new look and new hair care lines

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Just over one year ago L’Oréal acquired Brazilian brand Niely, formerly the leading independent manufacturer of hair care and hair colouring products under the Niely Gold and Cor & Ton brands, respectively. After a quiet year devoid of product launches, Niely is back with a whole new look and new hair care lines, courtesy of its new parent company’s reinvigorating investment on innovation.

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