Irish shaving brand Marram Co has landed a retail deal with e-commerce site Mr Porter.
It will now stock the brand’s luxury Brush & Bowl Set (£250), Safety Razor in brass or chrome (£175), Modern Razor in chrome (£175) and 100ml or 20ml shaving creams (from £7.50).
Its botanical shaving creams are created with organic essential oils from 212 farms across the globe.
Customers can choose a shaving foam to match their mood, this includes: Wake Up Call, You’ve Got This, It’s Cold, Power Up, Night Out, The Morning After, Time Out and You Might Get Lucky.
The products are now available globally in Brown Thomas, Man-ifesto, Beast and online via marramco.com.
Paving the way
The brand was founded by married couple Jude and James Jarvis.
With respective backgrounds in advertising and business development, the duo wanted to change the men’s perception of shaving.
In creating luxury products the brand is attempting to change the perception of shaving among men; Marram claim seven out of ten men ‘loathe or cope’ with shaving, and instead it wants to ‘bring pleasure to shaving’.
Jarvis said: “With men enjoying investing more time and money in their identity than ever before, it is disappointing that shaving (arguably one of the largest aspects of male grooming) has been reduced to a disposable, joyless chore using plastic and chemical foam.”