Pure Beauty

Made for Life Organics drives digital retail presence with Amazon deal

By Becky Bargh | Published: 4-Jun-2020

The UK-based beauty brand hopes to reach more consumers online while the stay at home orders remain in place

UK-based beauty brand Made for Life Organics has expanded its reach to consumers in lockdown with a new retail deal.

The brand’s collections, including its Made for Face, Made for Body and Made for Wellbeing lines, will be shoppable via Amazon’s online store.

“When spas were forced to close due to the Covid-19 pandemic, we pivoted our business online to reach as many people as possible with our collection of healing, nourishing and nurturing wellbeing products,” said Made for Life Organics’ founder Amanda Winwood.

“Partnering with Amazon was a natural step forward and is an essential part of the business strategy moving forward.

“We believe this will benefit spas when they reopen, as new customers will have discovered the many benefits of Made for Life Organics during lockdown and want to experience these in a spa setting.”

Made for Life Organics’ products are hand blended in Cornwall using organic herbs and flowers.

The brand also uses a maceration process to extract its botanicals.

The products are housed in recycled glass bottles, with aluminium lids.

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