Make Up Forever teams up with Charli XCX on new campaign

Singer fronts campaign for Aqua XL

Charli XCX has partnered with Make Up For Ever on a new campaign. The singer-songwriter is fronting the brand’s new campaign for its Aqua XL pencil.

Make Up Forever has updated its eye pencil product with a new high-performance formula. The new Aqua XL eye pencil is the first product to be added to the Aqua XL range, designed for use on stage. The eyeliner is said to be long-wear and waterproof, resistant to all stage conditions and great for everyday use as well.

Charli XCX commented: “I love the creative energy of Make Up Forever. They create products that allow me to experiment and be free. When I wear make-up I can feel sexy, demure, classic, futuristic…so many different things. Make Up Forever is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.”

The singer is known for hits including Boom Clap, as well as song-writing credits on Icona Pop’s I Love It and Same Old Love by Selena Gomez. She also appeared on the Grammy-nominated Fancy with Iggy Azalea.