Make Up Store opens new store in Mexico City

Brand opens first store in Latin America

Make Up Store has announced it is launching in Mexico marking the brand’s first foray into the Latin American market.

The Swedish brand made its first move into the continent with the new store in Mexico City. The brand, which was founded by Mika Liias in 1996, will offer Mexican consumers its full range of long-lasting and highly pigmented cosmetics. Key lines include more than 1,000 shades of eyeshadow, 100 lipstick shades and a full range of concealers, eyeliners and foundations for all skin tones.

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