Manscaped recruits former Director of Philips to spearhead product development

Published: 15-Sep-2021
Male Grooming

The appointment of Chee Min Hong as Vice President of Product Development is effective immediately and will see him draw on more than 20 years of experience in the industry

You need to be a subscriber to read this article.
Click here to find out more.

Men’s grooming brand Manscaped has poached the former Director of industry powerhouse Philips to join its product development team.

In a newly-created position,

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Philips
  • Manscaped
See more

You may also like

Male Grooming

Pete Davidson becomes the face of Manscaped

Read more
The former Saturday Night Live star ad-libs potential taglines ahead of his 'hot date' for the hair removal brand

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  2. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Male Grooming

Pete Davidson becomes the face of Manscaped

The former Saturday Night Live star ad-libs potential taglines ahead of his 'hot date' for the hair removal brand
Male Grooming

Manscaped continues sponsorship spree with Wolves Football Club

The global male grooming brand described its sports partnerships as ‘integral’ to the business
Male Grooming

Manscaped backs US sport cornhole with new partnership

As part of the deal, the male grooming brand’s social media content will air at an upcoming July competition
Male Grooming

Male grooming brand Manscaped drives international expansion with UK launch

The announcement marks the brand’s third international market entrance in two weeks
Male Grooming

Manscaped releases second male grooming trimmer for above and below the waistline

The new Lawn Mower 2.0 features 6,000 cutting strokes per minute and is designed to not cut neck or other skin
Male Grooming

Below-the-belt grooming brand Manscaped reveals new subscription service

The brand has launched its subscription service exclusively on Cratejoy Marketplace
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

Techno beauty: The 5 best male grooming apps in 2017

The iPhone, which was first released a decade ago, has transformed the male consumer’s relationship with technology, and more recently beauty. Here are the male grooming apps leading the charge in 2017
Subscribe now