Maurer & Wirtz choose Aarts Plastics for custom moulded caps for Betty Barclay Tender Blossom

5-Dec-2013

Betty Barclay is the fashion and lifestyle brand for today’s woman.

Betty Barclay is the fashion and lifestyle brand for today’s woman. The brand created a new fragrance for the most lovely season: Tender Blossom.

Maurer & Wirtz choose Aarts Plastics for custom moulded caps for Betty Barclay Tender Blossom

'Inspired by nature' is also the design of the bottle and cap. The heavy glass bottle and large transparent cap is embedded in a real bed of flowers. The packaging with flowers in pastel shades represents the awakening of spring. This high quality design with love for detail and fine feminine accents is perfectly underlined by the high quality glass and cap.

To achieve a crystal clear cap Aarts Plastics chose Surlyn as the molding material. With many years of experience with this material and the companies' in-house molding department, a fantastic result was achieved.

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Aarts offers the luxury cosmetic market a small standard range of products, but the company's secret weapon is its custom development division, that caters to numerous fragrance and cosmetic firms all over Europe, including new up-and-comers and established market leaders. From perfume caps to powder compacts, from outstanding design to the selection of the highest grade materials, Aarts makes sure that the development of new packaging concepts runs smoothly and efficiently.

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