Metsä prize winner scraps need for bubble wrap

Metsä Board has named the winner of its Better with Less – Design Challenge as 'Stretching Inner Part' by Iiro Numminen.

The competition, launched in 2017, aims to find environmentally friendly and functional packaging solutions for some of the world's most frequently used and fastest growing types of consumer packages.

Numminen's winning design is a corrugated box inner part that allows for variable sized products to be packed without the need for bubble wrap.

Cyril Drouet, Metsä's Design and Innovation Director, called the solution "appealing, versatile, scalable and adaptable".

Numminen will receive the main prize of €10,000 for his design.


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