Miami Beach Bum lands $2m seed funding and expands into sun care

By Austyn King 25-Aug-2022

Two new sun care skus will join the US-based start-up's skin and hair care products including Bum + Body Cream, Hair Shield and Facial in a Jar

Miami Beach Bum, the US-based skin care brand, has secured $2m in seed funding as it sets sail for growth into new categories and expands its marketing efforts.

Founded by marine scientist Ayssa DiPietro, the Florida-native brand offers a variety of products for skin and hair featuring plant-based formulas that are designed to be reef-safe and vegan-friendly.

With its latest round of funding closed by the investment from an unnamed female angel investor, the Floridian brand will use the injection to scale its channels including sales, marketing and product development, as well as pursuing retail partnerships.

“After three years of sole ownership, bringing on an investor that aligns with and elevates our brand values was essential for me,” said DiPietro.

“Miami Beach Bum has been a passion project over the last four years; I’m excited to use these funds to elevate our current collection and expand into new categories like sun care.”

The Gen Z-targeted has also added two new sun care products to its line-up, both of which are formulated with superfood ingredient broccoli to block UVA and UVB rays, protect skin from sun damage and moisturise skin.

They include Blocked for the body, which contains coconut oil and orange peel for a light, beachy scent, and Save Face, a fragrance-free formula for the face with squalane and jojoba to hydrate skin.

They join the brand's existing line-up of skin and hair care products including its hero Bum + Body Cream, Hair Shield and the Facial in a Jar and Ski Bum face creams.

DiPietro added: “Finding a white space in the market and formulating innovative products has been hugely rewarding, and now we can follow through on the marketing side, making digital content and offering experiential marketing campaigns.”

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Targeted at Gen Z and millennial consumers who “seek a sense of adventure”, the start-up currently sells through US swimwear retailers Revolve, L*Space and Everything But Water, as well as its own boutique in Miami.

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