Milk Makeup and Obagi acquired by Waldencast to become $1.2bn beauty company

By Sarah Parsons | 16-Nov-2021
Finance

The deal with the cosmetic and wellness-focused SPAC will close early next year

You need to be a subscriber to read this article.
Click here to find out more.

Make-up brand Milk Makeup and skin care brand Obagi have merged with acquisition specialists Waldencast to create a US$1.2bn beauty company.

Milk Makeup is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

Skin Care

Milk Makeup and Obagi Skincare owner goes public on Nasdaq

Read more
Both brands are now grouped under the Waldencast portfolio with the combined company floating yesterday

Trending Articles

  1. Nivea owner Beiersdorf sales top €2.5 billion in Q1 2023 La Prairie’s performance lagged during the quarter despite the overall sales increase, with sales down 12% compared with last year
  2. Estée Lauder Companies officially owns the majority of The Ordinary's Deciem The New York beauty brand owner has increased its stake in the Canadian company
  3. Inclusive skin care brand HUE raises £250k ahead of December launch HUE has been developed by Hani Hassan and Mona Haidar to meet the needs of people of colour and those with accessibility requirements
  4. Hair care brand Odele gains investment from Patrick Ta Beauty backer Investment from Stride Consumer Partners will go towards marketing, talent and product innovation
  5. Natura & Co sells The Body Shop to Aurelius Group for £207 million The Brazilian group is selling The Body Shop to the private equity firm after struggling to improve the brand's performance

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

Skin Care

Milk Makeup and Obagi Skincare owner goes public on Nasdaq

Both brands are now grouped under the Waldencast portfolio with the combined company floating yesterday
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Former L’Oréal execs are backing these 3 beauty and grooming brands

Investment firm Waldencast specialises in sustainable and inclusive beauty and wellness start-ups
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Milk Makeup poaches L'Oréal executive for top role

The digital beauty brand was founded by husband and wife team Zanna Roberts Rassi and Mazdack Rassi in 2014
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Milk Makeup names Amorepacific as latest investor

The Korean beauty giant's beauty brand portfolio includes Etude House, Innisfree, Sulwhasoo and Laneige
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Milk Makeup achieves 100% growth in first year and reveals best sellers

The US millennial-focused brand says it is seeing a similar growth trend for 2018
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Uoma Beauty faces closure by UK government

The inclusive make-up brand by Sharon Chuter has been served a public warning following late accounts
Regulatory

The Beauty Accelerator 2024: Investing up to £250,000 in emerging beauty brands

Applications open on Monday 4th December 2023 and close on Friday 2nd February 2024
Subscribe now