Missguided appeals to millennials with new on-the-go Christmas gift set

Its mini rollerball fragrances will be available in its hero scents Boss Babe, Babe Dreams and Babe Power

Fashion retailer Missguided is appealing to millennial and Gen Z consumers this Christmas with its newest fragrance gift set.

The Missguided Rollerball Scents (£10) will be available in its hero fragrances Boss Babe, Babe Dreams and Babe Powder.

By packaging the new sets in 10ml bottles the brand is helping Gen Z customers a ‘quick fix’ of fragrance.

The products will launch in The Fragrance Shop and missguided.com during November.

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