Nascent markets

The global market for baby care products shows marked regional contrasts, with Europe still feeling the impact of long-standing recession but the developing regions and China growing at a rapid rate

Patricia Mansfield-Devine reports

After years of gentle but steady growth, the UK market for baby care products took a hit last year. In 2012, baby and child-specific products posted value growth of 4% and sales reached £418m in the UK alone, reported Euromonitor in 2013. But last year, says Mintel, which produced a new report this March, the market for babies and children’s personal care, nappies and wipes fell by 1%, despite a higher level of births in 2011 that might have been expected to boost the figures.

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