Native Deodorant founder Moiz Ali steps away from P&G

P&G, which acquired the brand in 2017 for $100m, has appointed its Asia Skin Care Director as the new CEO

Image: via Instagram @native

Moiz Ali // Image: via LinkedIn

P&G has announced the founder and CEO of Native Deodorant, Moiz Ali, is stepping away from the business.

The decision, which is said to be mutual, will take effect on 31 January 2020.

In a statement, P&G’s Skin & Personal Care President, Markus Strobel, said they would welcome the opportunity to work with Ali again.

He said: “Moiz is an incredibly successful entrepreneur and brand builder.

“He leaves a strong legacy with Native that we will nurture and fuel as he moves on to do more great things.

“We are greatly appreciative of all we have learned from him and wish him the very best.”

Vineet Kumar, P&G’s Asia Skin Care Director, will takeover as Native’s CEO in 2020.

Kumar added: “I am honoured to step into this exciting leadership role behind such an amazing founder.

“Moiz has created a truly disruptive clean beauty brand with phenomenal products that consumers swear by.

“I look forward to working with him over the next several months to ensure a smooth transition for the brand and the organisation.”

P&G acquired the business in 2017 for US$100m and is said to have tripled the brand’s growth since the takeover.

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