‘Natural’ and ‘hydrating’ are the top beauty product claims of 2019

Beauty and personal care products that carried ‘natural’ claims were observed on 3.3% of all online skus globally, while claims of ‘hydrating’ formulas were seen on 3.2% of total online skus

The top beauty and personal care product claims of 2019 have been revealed by market analyst Euromonitor International.

Appearing on the highest percentage of total online skus, at 3.3%, were products carrying the claim ‘natural’.

This was followed by the claim ‘hydrating’, accounting for 3.2% of . . .

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