New DIY travel sheet masks from K-beauty brand from Jinmee take off

Translating as 'best beauty', Jinmee's new products can be used with users' favourite toner, serum or oil

K-beauty brand Jinmee, meaning 'best beauty' in Korean, is helping customers create their own DIY face masks with its latest product launch.

The new Hydrapuff sheets (£6.50 for 60) are designed to be soaked in users’ toner, serum or oil and act as a personalised sheet mask.

The products are said to be ideal for travelling, allowing customers to take pre-soaked sheets instead of heavy cosmetic bottles.

Each sheet is also designed to penetrate deeper into the skin than using products alone.

Jinmee is available from Harvey Nichols and jinmee.co.uk.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies