New fragrance subscription brand Yú makes debut

By Becky Bargh 25-Nov-2020

The bi-monthly service offers a trio of scents, inspired by chapters – each edition will pay homage to a new theme

New subscription brand Yú Parfums has launched, offering members a subscription service for its own-brand scents.

The bi-monthly subscription will launch in ‘chapters’ containing three 10ml gender neutral perfumes and a refillable atomiser.

Edition 1, the first trio of scents, is inspired by the ‘fluidity of woods’ featuring natural ingredients of cedarwood, moss and iridescent pink pepper.

Chapter I, created by perfumer Julie Pluchet, features cedarwood as its hero ingredient with notes of suede and cardamom.

Pluchet was also responsible for creating the Chapter II scent, which blends sandalwood bergamot tea, violet leaf and geranium and pine.

Meanwhile, Chapter III is the brainchild of Alexandra Kosinski who has used patchouli as the star ingredient.

Accompanied by mandarin, ginger, mimosa, jasmine and pink pepper, the fragrance is said to evoke feelings of “celebrations and good times” according to Kosinski.

Speaking about the launch, Claire West, Brand Manager at The Fragrance Shop, said: “Collaborating with our team of Perfume Authors we have curated curious, yet bold fragrances influenced by memories and experiences.

“Each edition contains vegan and cruelty free perfumes, created with the finest raw ingredients.”

Shoppers can also purchase a 100ml version of the limited edition scents via the brands website,

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Packages prices start from £40 for a bi-monthly subscription, or a £105 one-off payment for six months’ membership, or £190 for 12 months.


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