Beardpoo is a new male grooming brand, which caters for men who are fed up with itchy faces, dry skin and beardruff.
The shampoo (from £11.99) is formulated to aid beard thickness while softening bristles and soothing itchiness.
The moisturiser aims to hydrate the beard, prevent beardruff and dry skin.
The brand donates a quarter of its profits to CALM, a charity that helps to prevent male suicide.