This product is a soy protein derivative with thermal protection called “Soy Heat Guard”
SEIWA KASEI CO., LTD. launched a new raw material for hair care Promois WS-HSIGPD, INCI name: Hydrolysed Soy Protein PG-Propyl Methylsilanediol and Water.
The process of thermal protection and getting more beautiful hair is called “heat active” in SEIWA KASEI. Soy Heat Guard shows heat active effect as follows as below.
SEIWA KASEI has focused on researching and developing of natural derived hydrolysed proteins since its founding. We have succeeded in producing hydrolysed keratin, collagen, silk, milk, pearl, soy, rice and pea protein and its derivatives for over 60 years.
Recently, the demand of plant protein increases due to popularity of natural or botanical concept. And many people use hair dryer and iron on a daily basis, so hair care ingredient including thermal protection effect is also required.
For these reason, Soy Heat Guard, the fusion of soy protein which has excellent moisturising feature and heat active part is suitable for innovative cosmetics for hair care.
Shampoo, conditioner or treatment to prevent hair from thermal damage of hair dryer. Curly lotion to prevent thermal damage of hair iron and keep hair styling.