Niche Beauty Lab, whose direct-to-consumer sales grew by triple digits in 2022, will move its operations to a new headquarters in spring 2023 to accommodate the tremendous growth
In 2020, Niche Beauty Lab, the cosmetics laboratory committed to science-first skincare, launched the brands Acnemy and Transparent Lab. Two years later, for 2022, the company is reporting its second consecutive year of triple-digit digital sales growth for its direct-to-consumer e-commerce business on nichebeautylab.com. Additionally, the company has achieved omnichannel success, as the distribution has ballooned beyond Spain to retailers and e-tailers around the world, including the likes of Walmart, CVS, Beauty Bay, Flaconi, BIPA and dm. The company has built strong partnerships with these retailers, where it has been rapidly expanding its online assortment and shelf presence. Niche Beauty Lab has also been moving from the acne and concern-based skincare niches to high-dosage skincare treatments. In April 2022, they launched Theramid, a brand featuring seven unique and disruptive formulas that bring together high concentrations of clinically tested actives to transform the look and feel of the skin achieving science-backed results. More new Theramid treatments will be brought to market in 2023. Theramid has already become a best-selling brand and its Ceramides Treatment has been recognised as the only product on the market containing 3% ceramides.
Following strong results from its November and Black Friday campaigns, Niche Beauty Lab has raised its full-year forecast and will end 2022 with sales of more than 15 million euros. The company is fully self-financed, with no outside investors, and has been profitable since its first year of operation, increasing its revenue year over year.
Niche Beauty Lab has achieved rapid growth since its inception in 2018, launching innovative products that have transformed the skincare industry. Annual sales grew into the eight figures by building a company with a rare combination of strong profitability and ultra-high growth. To accommodate the company's growth, it will relocate its operations to Canet de Mar, about 50 km northeast of Barcelona. The new 5,000-square-meter headquarters includes a 1,000-square-meter pick-and-pack area to optimise online order processing, and a new 200-square-meter laboratory with space to eventually expand the research and development team from five to ten lab technicians.
With their "From the Lab to You" approach and "All In-House" philosophy, they have not only succeeded in building up their own in-house R&D department, which enables them to develop new products and technologies entirely in-house and not have to buy in this know-how externally, but also to control the entire production process and thus be able to offer the products more cost-effectively without having to compromise on quality.