Nicki Minaj inks fragrance deal with LUXE Brands

Published: 14-Jun-2018

The multi-platinum rapper and singer signs with the same company behind the Ariana Grande fragrance franchise

Nicki Minaj has signed a fragrance partnership agreement with LUXE Brands.

The multi-platinum recording artist previously created fragrances with Elizabeth Arden, but will now team up with the same company behind the Ariana Grande fragrance franchise.

Working with LUXE Brands provides the opportunity for Minaj to “re-invent her fragrance franchise with fresh innovation”, the company noted.

Joel Ronkin, CEO of LUXE Brands, said: “Undeniably, Nicki encompasses authenticity and creativity in everything she does.

“She is an authority on breaking barriers and building successful brands and partnerships across product categories.

“LUXE Brands is pleased to welcome Nicki to our brand family and to have the opportunity to partner with her to drive further global success for her fragrance portfolio.”

The Nicki Minaj fragrance family already consists of around eight perfumes including Trini Girl, The Pinkprint, Minajesty Exotic Edition and Onika.

Minaj added: “I am very excited to partner with LUXE Brands. Their passion for greatness has always been second to none!

“There's no better feeling than working with a brand that genuinely wants to get it right for my fans.

“My fans know I always come with the best for them. The next fragrance is by far my favourite. I'm very excited, to say the least.”

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