No7 launches new Lift and Luminate Triple Action Serum Foundation

For women on the go, this foundation has been developed to make sure foundation stays put all day long

No7's new launch is designed to work with facial expressions

No7 has launched its new Lift & Luminate Triple Action Serum Foundation (£18) to help tackle signs of ageing.

The skin care giant, created and owned by Boots, has developed a flexible formula designed to not settle in fine lines and wrinkles.

The foundation has been created with moving skin in mind, in order to provide an optimum level of coverage; 90% of women said it stayed all day and didn’t collect in fine lines or wrinkles.

In order to achieve this coverage, the foundation has been blended with a mix of optical blurred and light-reflecting particles.

These are designed to reflect the light away from fine lines and wrinkles and help reduce the signs of ageing.

The foundation is available in a number of different shades across No7’s Match Made range.

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