No Gunk founder makes 2020 male grooming trend predictions

From direct-to-consumer brands to familiar natural ingredients, Sal Essa, founder of men's hair care brand No Gunk, reveals his predictions for the upcoming year

Sal Essa

As another year rolls in, male consumers can expect more product launches, tailored marketing and new branding to fill the shelves.

The male grooming sector has already changed dramatically, with a simple shave and deodorant spritz no longer enough to satisfy today's increasingly beauty-savvy consumers.

Even daily moisturiser is tipped to become more advanced as men seek to address their individual concerns such as redness and dehydrated skin.

To discover what the next year will bring for male grooming, Cosmetics Business spoke to Sal Essa, founder of natural men's hair care brand No Gunk, about his predictions . . .

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