OFRA is partnering with this US beauty influencer for its new highlighter launch

By Becky Bargh | Published: 23-Aug-2018
Colour Cosmetics Marketing

The colour cosmetics brand will benefit from the influencer’s 11 million subscribers on YouTube

OFRA Cosmetics and YouTube beauty influencer Nikkie de Jager – known as NikkieTutorials – have announced their second cosmetics collaboration.

The 24-year-old vlogger has nearly 11 million subscribers on her channel, while Forbes named her as one of the top ten beauty influencers in 2017.

Together OFRA and de Jager will promote the brand’s new duochrome highlighters (US$35), available in two shades: Space Baby, a blue-lilac colour; and Cloud 9, a pink-peach shade.

Carine Razza, OFRA Communications and Partnership Director, said: “This collaboration has been the most fun to work on.

“Nikkie’s creativity, her out of the boundaries style, really is portrayed in these highlighters.”

The products are designed to sit will on the skin and should be applied using a fan or face brush.

The products are now available via ofracosmetics.com.

  • Companies:
  • OFRA Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Multi-million dollar music lawsuits threaten TikTok campaigns. What can beauty marketers do?

Read more
As Ofra Cosmetics grapples with a $49 million lawsuit from Sony Music, Cosmetics Business looks at the importance of implementing copyright best practices sooner rather than later

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Why Milk Makeup is levelling up its expansion The US make-up brand is accelerating its UK presence this year with a new retail partnership with Boots and product newness which blends beauty and lifestyle
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The Cosmetics Business Podcast: 'Cancer-causing' products, Summer beauty trends and Revolution Beauty's resurrection Cosmetics Business' journalists go beyond the headlines to explore beauty's most interesting news, trends and talking points of the past month
  3. Victoria Beckham Beauty unveils subscription service The brand’s new face cleansing duo, created in collaboration with celebrity facialist and aesthetician Melaine Grant, is available through the service
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Multi-million dollar music lawsuits threaten TikTok campaigns. What can beauty marketers do?

As Ofra Cosmetics grapples with a $49 million lawsuit from Sony Music, Cosmetics Business looks at the importance of implementing copyright best practices sooner rather than later
Colour Cosmetics

OFRA Cosmetics glows up with brand revamp

The US make-up brand has collaborated with beauty influencers including NikkieTutorials and KathleenLights
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 final beauty choices for April

Cosmetics Business takes a look at six new skin care, make-up and wellness launches which are available to purchase now
Colour Cosmetics

e.l.f. Beauty teams up with TOWIE star Gemma Collins for bronzing drops campaign

The tongue-in-cheek video sees the reality TV star applying the brand’s e.l.f. SKIN Bronzing Drops on a roller coaster
Colour Cosmetics

The countdown begins for the winners reveal of the Pure Beauty Global Awards 2024

Taking place in central London on 23 May, attendees can expect an exclusive guest list of beauty industry royalty in attendance and networking opportunities
Colour Cosmetics

Victoria Beckham Beauty unveils subscription service

The brand’s new face cleansing duo, created in collaboration with celebrity facialist and aesthetician Melaine Grant, is available through the service
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The Cosmetics Business Podcast: 'Cancer-causing' products, Summer beauty trends and Revolution Beauty's resurrection

Cosmetics Business' journalists go beyond the headlines to explore beauty's most interesting news, trends and talking points of the past month
Subscribe now