Oils lead NPD in the body care category

Oils and value claims are capturing consumer interest, writes Kathleen Armstrong

The body care category continued to glisten with health in 2014. And glisten it did, as the sector teemed with body oils galore, filled with fragrances and ingredients to maximise pampering and treatment benefits.

Sales in the global body care market grew 4.9% to US$17.8bn, according to data from Euromonitor International. General purpose body care once again registered the most growth, increasing 5.5% to $15.2bn. But growth in the firming and anti-cellulite segment wasn’t far behind, rising 4.9% in value to $17.8bn.

Neverthess, the category still has a way to go to catch up to the attention paid to facial skin care. Nicole Tyrimou, Beauty and Personal Care Analyst at Euromonitor International, tells SPC: “Body care remains a low priority in spending for consumers globally compared with facial care. Consumers spent an average of $2.5 in 2014 in body care compared with over $12 in facial care. As a result, body care players have been looking at ways of adding value to their body care offerings.”

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