Online beauty sales to help Asia-Pacific outpace North America as global cosmetics leader

By Sarah Parsons | Published: 27-Feb-2019
Retail

Growing e-commerce and online shopping will shift the country leading the biggest beauty spends and change the nation of 'beauty obsessed'

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Asia-Pacific is tipped to take over the US as the biggest beauty spenders, a new report has revealed.

Accounting for 36% of global revenue, North America currently dominates the cosmetics market, but, according to Edge by Ascential, this is expected to change by 2023.

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