Following the introduction of Reiss’ debut third party make-up brand, War Paint, Cosmetics Business finds out what beauty plans the retailer has in store for 2021
Famed as the fashion brand popular with high profile royals from Kate Middleton to Meghan Markle, Reiss has officially conquered the fashion world since its inception in London’s east end almost 50 years ago.
Just as the brand began as a men’s suit shop in 1971, the family-run business has gone back to its roots for its developing beauty category.
In a nostalgic move, the fashion label inked a retail deal with men’s make-up brand War Paint, not only as the brand’s debut men’s make-up label, but as Reiss’ first-ever beauty partner to be stocked via its website, outside of its own collection of fragrances.
The deal, ...
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