Carex is relaunching its antibacterial hand gel line with a 2D and 3D redesign by brand and packaging design agency PB Creative.
Carex reportedly wanted to shake up the category it pioneered 20 years ago by enhancing the consumer experience and creating desirability.
PB Creative’s new design was developed to communicate the brand’s caring, trusted ethos.
The closure is integrated into a new elliptical silhouette (with the same pack volume), which replicates the curves of the logo and creates a 50% bigger canvas for the label design. The new structure’s top-down orientation makes it easier to dispense from the bottle in one manoeuvre.
Meanwhile, each sku in the core range has been given its unique label design to elevate that variant’s qualities.
The Fun Editions bottles in particular – Love Hearts, Bubble Gum and Strawberry Laces – use playful imagery and typography to make hygiene fun for children.
