Pantone releases 'dynamic' Period red to normalise menstruation in partnership with Intimina brand

29-Sep-2020
Body Care Marketing

The Pantone Color Institute has teamed up with intimate hygiene brand Intimina to create an original shade of red that is said to represent a ‘steady flow’ during menstruation

You need to be a subscriber to read this article.
Click here to find out more.

A new shade of red has been created by The Pantone Color Institute to help break the taboo around menstruation.

The bright crimson hue, called Period, was created to be ‘dynamic’ and ‘energising’, and will form the banner for intimate hygiene brand Intimina’s campaign Seen+Heard, which aims to normalise the monthly bodily function.

Danela Žagar, Intimina Global Brand Manager, said: “Despite the fact that

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

Marketing

Pantone makes history with ‘Very Peri’ colour of 2022, its first newly-created shade

Read more
With its complex red-violet shade and blue hue infusion, the colour has a digital twist

Trending Articles

  1. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  2. Edgewell launches Schick Intuition art competition for emerging talent The winner will receive a $10,000 tuition grant and the chance to be featured on Schick Intuition packaging in Dollar General stores
  3. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why Swiss beauty brands are setting the bar for skin care Shining a spotlight on the thriving beauty market in Switzerland, and how the country’s abundance of natural ingredients and clean living is at the core of its luxurious standards
  5. Coty’s Marc Jacobs hires Kaia Gerber to front new Daisy advertising campaign The 18-year-old American actress features alongside supermodels Adut Akech and Meghan Roche

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

Marketing

Pantone makes history with ‘Very Peri’ colour of 2022, its first newly-created shade

With its complex red-violet shade and blue hue infusion, the colour has a digital twist
Marketing

Pantone marries ‘solid’ grey and ‘cheerful’ yellow for 2021 colours of the year

The colour expert selected the two colours in order to deliver ‘a deeper feeling of thoughtfulness with the optimistic promise of a sunshine filled day’
Marketing

Pantone names 'stable' Classic Blue as colour of the year 2020

During a time of political turbulence, the timeless shade aims to offer a dependable refuge and be "suggestive of the sky at dusk"
Marketing

Pantone reveals Living Coral as the colour of the year 2019

The flattering, orange hue is said to reflect consumers escape from social media and technology
Marketing

Pantone's colour of the year 2018 is Ultra Violet purple

Pantone has the annual chosen colour since 2001, forecasting design trends from beauty to interiors
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Pantone colour of the year and its impact on cosmetics

From hair stylers to lip paint, the Pantone colour of the year will frequently impact all aspects of the beauty industry. But how does the Pantone Color Institute decide which hue is worthy of the title? Laurie Pressman explains the selection process
Media

The Cosmetics Business Innovation Awards 2013

The inaugural Cosmetics Business Innovation Awards honoured the brightest stars of the beauty industry. Here\'s what happened on that star-studded night...
Subscribe now