Pantone releases 'dynamic' Period red to normalise menstruation in partnership with Intimina brand

The Pantone Color Institute has teamed up with intimate hygiene brand Intimina to create an original shade of red that is said to represent a ‘steady flow’ during menstruation

A new shade of red has been created by The Pantone Color Institute to help break the taboo around menstruation.

The bright crimson hue, called Period, was created to be ‘dynamic’ and ‘energising’, and will form the banner for intimate hygiene brand Intimina’s campaign Seen+Heard, which aims to normalise the monthly bodily function.

Danela Žagar, Intimina Global Brand Manager, said: “Despite the fact that . . .

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